Wednesday, July 23, 2008

Shopping Without Dignity

I haven't been to Mervyn's since the late 1980s, when I would tag along with my mom to try to score a pair of brightly colored Chucks, but I went today because there was a sale and a cute pair of high-heeled, patent leather oxford-style shoes were supposed to be available for $21 or $22. Naturally, the shoes weren't there.

I mentioned the excursion to Carlos when we were on the phone.

"Did going to Mervyn's depress you?" he asked.

I paused, almost in shock. "How did you know?"

Carlos then told me about how Mervyn's is just a plain-old depressing store and some guys were discussing this on the radio yesterday.

"The funny thing is, I was talking to my mom a few minutes ago and I told her that I know now exactly why the store is going bankrupt," I added.

Outside of cheap bras and Hello Kitty pajamas in adult sizes, there is little joy to be found in Mervyn's. At the very least, there is nothing worthwhile about the Northridge outpost.

Everything about the store reminded me of the JC Penney catalog outlet that once existed at the Fallbrook poor-excuse-for-a-mall-- the oppressive design, lackluster displays and complete disrespect for the merchandise held by both the employees and the customers. I worked at the outlet when I was 19 and lasted just over a month. There was a lot to dislike about the job, not the least of which was a sweaty department manager who looked like Martin Mull in a brown suit and yelled at me for pausing from another round of restocking the t-shirt pile to help a customer. The breaking point at that job, though, was when I was refiling cheap, ladies blouses and noticed a haphazardly wrapped, shit-filled diaper lodged between two items. This, I kid you not, was the day after one of my coworkers had to clean a sanitary napkin out of a dressing room. Now my coworker might have been able to block that moment out of her mind, but I couldn't. I quit the next day.

I could imagine a situation like that at Mervyn's. The cash registers were obscured by massive piles of wrinkled clothing and sales people were few and far between (it took a while to actually find a competent person to ring up my purchase). Then there were the customers. There is no return rack, let alone an attendant, in the dressing room, so people just toss unwanted items on the ground (including bikini bottoms, which is another issue altogether). Out in the ladies department, I saw one woman drive her kid's stroller into a rack of clothes, knock over some shirts and continue on without so much as a glance back at the mess she made.

Walking through the store, I tried to convince myself that I should be okay with this. I shouldn't be such a snob. I shouldn't expect clean stores and passable service. But it just didn't feel right. I dropped into a slouch and scurried out of the store.

There's nothing wrong with shopping on the cheap. My entire wardrobe is culled from thrift stores, Target and sale racks, not because it's cool, but because it's what I can afford. But this was different. At Target, you can but a dress for $20, probably less than the same thing would cost at Mervyn's, and not feel like your poor because the store is clean and well organized, the displays are eye-catching and there is always someone around to help if necessary. Mervyn's is just one big reminder that you can't afford Macy's, let alone Barney's. It's a store without any dignity.

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12 Comments:

Blogger ruben d. lópez said...

Which store was this? I know some store out in the valley was trashed. Some stores look like crap and some don't, like mine. It's a reflection of the management team, not the company as a whole.

July 23, 2008 at 9:05 PM  
Blogger liz o. said...

It's on Corbin between Parthenia and Nordhoff in Northridge. The women/juniors departments are the worst. They need new management, fer sure.

July 23, 2008 at 9:11 PM  
Anonymous Anonymous said...

I can't even walk into the one at the Monteghetto town center. We are NOT snobs...nor slobs either! BTW..my apologies for the horrid drunk interview that night.

July 23, 2008 at 10:32 PM  
Blogger Unknown said...

As an in home counselor I spend a lot of my day dashing in and out of retail stores between client visits. Mostly bathroom quests and occasional window shopping to pass the time. I have seen the bored Target housewives using midday shopping as a break in their routine. And I've seen the bored salespeople split between excitement to see a customer and irritation that they may have to do something. That retail fog is depressing to witness and I agree that the stores often reflect that defeated nature of their employees. Are we witnessing the slow death of the brick and mortar experience?

July 24, 2008 at 12:07 AM  
Blogger R U S S E L L said...

Why is Mervyn's such a hot fucking topic lately? I haven't even thought of the damn place in years and yesterday.. well, 5 people were talking about it. What have you done, Liz?

July 24, 2008 at 8:48 AM  
Blogger liz o. said...

@ Russell
I think it's the whole bankruptsy thing.

@ David
Good point. But, I think a lot of the sloppiness has to do with the Broken Window Theory as well (see Malcolm Gladwell's The Tipping Point). Basically, when something looks like crap from the get-go, no one is going to bother to clean up a mess or prevent a mess from starting, thus further diminishing the appearance and, ultimately, the quality of the service at a store.

@ Anon
No worries.

July 24, 2008 at 10:35 AM  
Blogger Connorhalo said...

I had the exact same reaction at a Ralphs the other night. I don't usually go to Ralphs, but I needed one quick thing and it was close. But while I was in there, I felt like I was in a third world country. The floors were dirty, the employees drifting between indifferent and angry, the customers short at least one chromosome.

It gave me shivers.

I used to work at Mervyns when I was in high school back in the stone ages, and it was totally different. Not that it was a hipster Mecca, but at least it was clean, well organized and well managed.

Sad. I think we should blame Bush.

July 24, 2008 at 12:36 PM  
Blogger ruben d. lópez said...

I'm gonna copy and paste your observations to the store manager at that store, if you don't mind.

July 24, 2008 at 6:37 PM  
Blogger liz o. said...

Sure thing. Thanks.

July 24, 2008 at 8:46 PM  
Blogger ruben d. lópez said...

So, I did some research at work about that store. It seems like they're doing really well on their secret shops and are #1 in their district. It's odd because they have one really low score, just like my store. It could be you visited on a day with sick calls.

July 29, 2008 at 11:58 PM  
Blogger liz o. said...

I don't think it was just sick calls. My mom went to the store yesterday and said the same thing. Plus, I have heard from a few people I know in my are with similar complaints.

July 30, 2008 at 7:24 AM  
Blogger ruben d. lópez said...

It's Back to School. Tons of lazy new hires who hate recovery.

August 1, 2008 at 3:23 PM  

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